William Hill Signs Partnership Deal With William Hill

William Hill Slot Factory

  • William Hill has signed a partnership with B2B company Slot Factory.
  • Big Box Bonus will be the first of many titles to be launched at William Hill this year.
  • InTouch Games, the parent company of Slot Factory, was acquired by Skywind Holdings last week.

William Hill has agreed with Slot Factory, the B2B division of game developer InTouch Games. The deal will see Slot Factory bring its popular games to the William Hill site.

The William Hill online casino already carries titles from content providers like Thunderkick, Yggdrasil, Blueprint Gaming and Play’n GO to name just a few but the addition of Slot Factory’s games further boosts its current offerings.

Per Craig Staples, William Hill Director of Gaming:

“We are delighted to add Slot Factory to our list of partners. The dedication their team puts into creating their games in-house, combined with their strength in the UK market makes them a credible partner.”

Big Box Bonus First Title to Be Launched

Under the agreement, at least a dozen of Slot Factory’s original titles will be made available via the William Hill Site. Big Box Bonus will be the first game to be launched with many other titles to follow later this year. Given the fact that Slot Factory tests its games on its own B2C site before release, William Hill players can be assured that they are playing only the company’s best-performing titles.

According to Charles Mott, Head of Commercial at Slot Factory, shaking hands with an industry giant like William Hill gives them an “incredible opportunity” to grow their presence. Before the William Hill deal, Slot Factory entered into a distribution agreement with NetBet in March 2022 to further grow its client base.

One of the Industry’s Leading Companies

InTouch Games has grown from its inception in 2001 to one of the industry’s leading companies with eight online casino brands operated including mFortune, Jammy Monkey, and MrSpin. It boasts of a manpower complement of 500 employees across offices in the U.K, Cyprus, Romania, Vietnam, and Taiwan. The company’s game titles – both stand-alone and full white-label solutions, are proven as far as quality and popularity are concerned.

Earlier this month, InTouch Games was acquired by Skywind Holdings, as part of Skywind’s effort to grow its B2C presence in the U.K. and Europe. William Hill meanwhile, will see its European business acquired by 888 Holdings towards the end of this month, after a $2.7 billion deal in September 2021.

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